Archive for In-House Counsel

PHOTO-People on Puzzle Pieces-iStock_000008002627XSmallI had a fascinating conversation with my web site developer last year. He mentioned that, on average, one programmer could do the same amount of work today as six programmers could do in the late 1990s. That’s a massive productivity improvement: 600%! Some people even recommend that, when building an online company, you should focus on mostly hiring programmers, because this continuing productivity improvement means each person you hire will give you an ever continuing productivity increase during their tenure with you.

I asked my developer why this is possible, and he responded that the constant breakthroughs in computer science, new programming languages, the availability of open source software, and constant communication within the field on novel ways to solve challenges, all combine together to improve the ability of programmers to do more work in a timely manner.

This discussion triggered a Passover memory from about eight years ago. I attended a friend’s Seder and sat next to an elderly gentlemen in his eighties who promptly engaged me in a conversation about the legal world. He practiced law for over fifty years, and regaled me with stories of legal life back in the 1950s. Apparently, a talented, experienced secretary was invaluable, as they did most of the contract drafting. Additionally, he told me transactional attorneys faced a limit on the length of contracts and the number of revisions, as massive editing simply took too long via a typewriter too satisfy the business needs of a client. He said that these constrictions actually are quite positive, as they forced attorneys to hone in on the key expectational concerns of their clients in a deal, and there was little incentive to add a great deal of belt and suspenders language or to argue endlessly over limitation of liability/indemnity provisions (which, let’s face it, are usually of little concern to clients and are often unnecessary in their most extreme, aggressive forms which trigger tiring, lengthy negotiations).

Contrast that context with today’s situation, where we routinely go ten or twenty versions deep into contract drafts, prepare voluminous documents that our clients rarely read, and argue strenuously over provisions that provide little risk protection. Despite all the tremendous tools at our hands over the years, such as overnight mail, faxes, email, word processing, and cloud computing, I have the strong feeling that we are less, not more, productive today. The quality of our work is constantly driven downwards by the weak link in any negotiating chain. For instance, in negotiating an original equipment manufacturer supply agreement, there might be an attorney on each side, a customer procurement manager, a customer operations manager, a salesperson, a finance expert on each side, and an information technology expert on each side. Any one of these people, and each individual’s boss, can grind negotiations to a halt with unreasonable negotiating positions, poorly drafted language, massive spelling and formatting errors, document corruption, loss of version control, and unclear email communications. That’s eighteen possible weak links in the chain! And, one might argue, that the two attorneys are sometimes the two weakest links.

This weak link issue doesn’t really exist as much in the programming context, as the programmer is engaged directly with the client on building an outstanding product, not constantly compromising the quality of that product due to an adversary on the other side who has little incentive to achieve high quality (e.g., a crystal clear contract with little ambiguity that sets up the parties in a satisfying, mutually beneficial business relationship) and instead desires to seek one sided concessions (e.g., a contract that insulates one party from any liability while leaving the other party wide open). Having handled many software development contracts myself, when I have seen programming efforts fail, the common cause is too many people involved in the project who demand short term, one sided efforts that result in overly complex code which is unable to function properly or be completed on time. Essentially, programming projects founder on the shoals of an overly legalistic, adverse project management style.

Ultimately, I don’t believe lawyers will ever change and improve their productivity without a sea change in the financial incentives that drive unproductive behavior. I always engage my developer on a per project flat fee basis with a hard deadline. We work together up front to design and lock down a specification before we agree on the fee and the deadline. As a result, his financial incentive is to do great work (so I give him future projects) with tremendous productivity (so he hits the deadline and makes a good return on investment for his time). We’ll need financial incentives in the legal world that drive a similarly positive state of affairs before we will see a massive increase in legal productivity.

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PHOTO-Pen Signing Contract-iStock_000000833614XSmallDebra Baker raises a provocative point over at Law Transitions. She notes:

“Organizations shouldn’t work in teams, they should work in tribes. In a tribe, there is a chief and a circle of senior elders . . . The chief’s job is to help make the elders successful in doing their jobs. In this way, the chief will be more successful than a captain trying to lead a group of functional equivalents. This paradigm shift from team to tribe got me thinking about law firms. Partnerships often struggle with organizational dynamics and decision making because of the flat hierarchical structure.”

This is a terrific point. I’ve always thought the flat hierarchy of the legal world is a major challenge to increasing productivity. This is especially the case in thinking about cycle time in transactional law. Clients would love to see deals close quickly, but lawyers spend enormous amounts of time negotiating contracts. Much of this is due to a slow contracting process that has numerous end points, with each individual lawyer on each side’s attorney team capable of grinding negotiations to a halt. A tribe, with a chief who has authority and accountability to constantly move forward within the contracting process, would be a much more effective model for driving a negotiation to conclusion and quickly concluding a high quality agreement. And this is just as true in the corporate legal environment as it is in the law firm arena.

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Mar
14

Padding the Bill – The Leverage Issue

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Leverage is the dominant business model at large law firms, where partners seek to leverage relatively low cost salaried associates against high hourly fees and hire as many associates as possible to maximize revenues.  While this model has been battered in the recent recession, I have not seen any systematic change encouraging a fundamental shift away from leverage.  The biggest problem with a leverage approach is your value is measured in the number of hours you bill, not the value you provide to your clients, resulting in an incentive to pad your bill.

There’s a nice debate going on right now on this subject within the Legal Innovation Group on Linked In, you can check it out here.  Here’s my most recent comments on the issue, challenging the idea that it is not easy to change the current model (it is, but there is little incentive to do so) and the supposition that managing partners often have firm wide policing to prevent padding (they usually do not):

Gary, I would have to respectfully disagree as to this point “It is not easy or obvious how to accomplish this”. Law firms, being loose federations of individual businesses, each business consisting of an equity partner with a book of business and the willingness to walk away from the firm, would need to do the following:
1. Secure a commitment from each partner with a book of business to make the clients those of the firm.
2. Impose optimized processes using Lean/Six Sigma for doing all of their work and make sure that they are followed.
3. Use knowledge management and software automation to speed up document preparation.

Frankly, Patrick is right, without fixed fees there is little incentive to take these steps, and, in fact, a disincentive to do so. But it would be a straightforward process that is already widely performed in other fields, such as software development.

And:

Chris, I would recommend caution in referring to firms where certain behavior is allowed or isn’t, as I find that firms don’t do much of a job of policing behavior internally, and often times one partner will pad a bill while another partner at the very same firm would find that ethically abhorrent. Also, speaking from the in-house perspective, it really is one’s responsibility to question bills on a regular basis from larger law firms because of this lack of policing. At small firms I find this is less necessary, as you have much more of a chance of establishing a regular relationship and better billing expectations once you’ve removed leverage from the equation.

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Justin Fogarty has an intriguing post up at Supply Excellence entitled, “Category vs Procurement Experience: Which matters more?

I think that using procurement managers without any prior experience in legal services is one of the biggest obstacles to procurement penetrating legal spend.  In my experience, procurement departments routinely make the mistake of using a strategic sourcing manager without a strong understanding of the legal field.  Legal services are a unique animal, and there are a number of vital issues to keep in mind:

(1)  Nature of the Law Firm Beast.  You must dispense with the normal approach of treating a law firm as one company, as a law firm is not much more than a group of diverse people, each with a book of business, and the lawyers and staff that support each book.  As a result, law firm wide statistics and quality management are often unhelpful and do not drive across the board quality improvement and spend reductions.

(2) No Year Over Year Savings.  You cannot set a target of year over year reductions in legal spend.  The law department often has no idea, for any given year, what may materialize.  A sudden class action lawsuit could be filed, a major construction vendor may walk off the job, or a sexual harassment lawsuit could result.  Insisting that the law department spend less money than the previous year without taking this into account alienates the lawyers who are already reticent to support any kind of spend management.  The better approach is to compare apples to apples, and try to get year over year reductions in purchasing the same kind of legal service that was previously acquired, as well as looking into whether a particular legal service is needed in the first place.

(3) Legal Background.  I’m not saying that the strategic sourcing manager needs a law degree and practice experience at a top Manhattan law firm by any means, but it’s a good idea to get someone who was at least a contract manager or assisted with litigation management in the past, so they can have the ability to properly interface with the naturally resistant legal department and make the most effective decisions to drive cost savings.  In particular, I think paralegals would excel as legal category managers.

You can see our free legal documents and free legal forms for procurement agreements here.

If you enjoy this content, add me at twitter.com/JasonAnderman, thank you.

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One of my fondest memories from Washington University (in St. Louis!) was jumping up and down in a throng of thousands of students while we belted out “Istanbul Not Constantinople” during an outdoor concert by the alternative rock band “They Might Be Giants” (I was sad to recently learn that they didn’t write this great song, but only covered it; it was written by Nat Simon and originally performed by The Four Lads).  Here’s a telling lyric for lawyers:

“Why did Constantinople get the works?  That’s nobody’s business but the Turks.”

Alternative rock bands like They Might Be Giants originally emerged because they didn’t fit into any of the genres established by the recording industry/radio axis of musical power, even though listeners yearned for something different.  Alternative music also flowed from punk rock, which itself emerged out of a negative reaction to the dominance of disco and other overly sentimental musical styles.  The music business, like any other, is subject to market forces.  And if an entire industry is not catering to its customers’ desires, then a new, young Turk player will emerge to do so, subverting and reinventing the old Constantinoplesque industry along the way.

Triggered by this NY Times article, people in the legal world are currently wondering if law firms will end the billable hour model and move to flat fees and other alternative approaches (click here for a list of articles on this topic).  Many partners at major law firms are extremely fearful that they are looking at significantly less profits if they switch to alternative fees.  I actually think that partners do not have to accept a drop-off.  They do, though, need to fundamentally restructure the way they do business to make the same or more money than they have with the traditional approach.  And they are tremendously resistant to do so.

I used to be an in-house lawyer at a Fortune 500 company.  On one occasion I had a real estate law firm pitch me.  The partner asked, “What can we do to get your business?” I said, “I think a lot of the word processing and the back and forth on contract versions is a big waste of time. I’d love to see a firm that uses contract creation automation software, and has all of its typical contracts and likely negotiation positions loaded into the software for automatic drafting, using a regularly updated knowledge management system.  I’d also love it if you had an extranet to store all contract versions so we can skip the old email trap of zapping countless drafts back and forth that leads to version control nightmares.  And I’d like you to bill me a flat fee determined up front for each matter.”

He blinked hard, swallowed, and said, “What else can we do?”

His question revealed the tremendous resistance to change in the legal world, where firms are stubbornly committed to a business model that does not meet their clients’ desires for better efficiency and predictable charges.  The irony is that if a firm emerges that would actually embrace an alternative approach, it would have a huge competitive advantage in the marketplace and, in the long run, would make more money by growing its business.  At some point a full service law firm or outsourcing legal services company will step up and seize this competitive advantage (we’re already seeing up front flat fee alternatives from partners like Jay Shepherd of The Shepherd Law Group, a highly regarded Boston employment law firm).

The biggest problem this new player would face is that all of the most desirable clients, major American corporations, have internal legal departments that choose which firm to hire, and all of these departments are populated by lawyers who used to work for law firms following the traditional model.  They’ve all been conditioned to believe that billable hours, unpredictable budgets, and lack of efficiency are par for the course, so they won’t be interested in hiring this new player. Who will then?

Procurement.  Right now, almost everything a major company buys, from cardboard boxes to management consulting services, is handled by a strategic sourcing manager who limits the number of vendors and uses that leverage to negotiate improved quality and lower cost.  These procurement managers are chomping at the bit to control legal services, but, so far, most law departments have fended them off by making the law seem too mystical to tame.  These managers would be the new player’s target market.  If the law department tries to fend off their desire to hire, then the company will have a showdown.  The arbiter will be the Chief Financial Officer, who, as long as she complies with the law, is almost always more powerful than anyone in the legal department.

And Chief Financial Officers love savings.  And Istanbul.  Not Constantinople.

If you enjoy this content, add me at twitter.com/JasonAnderman, thank you.

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Jackie Hutter has a great post up over at IP Asset Maximizer entitled “Chief IP Counsel: Stop Discussing How Your Lawyers Bill You and Focus on the Model They Use to Provide Your Legal Services.”  Tell us what you really think, Jackie!

In the post, Hutter makes an important point: clients are way too focused on begging law firms to cut their bills, without thinking about the model used by the firm to do the work.  If a firm is traditional, with receptionists, secretaries, docketing clerks, and expensive real estate, then the bill can only drop so far (use our law firm matter engagement letter agreement to try, though!).  But Jackie introduces us to the newer concept of the microfirm, where an attorney with Big Law experience works from home with no employees and is able to charge 50% less in some cases:

“Some might wonder how a micro-firm lawyer differs from a lawyer practicing in a . . . firm . . . setting. Well, the answer depends on whether or not the small firm or solo adheres to the traditional law firm model. If she . . . maintains the accepted staffing paradigm (e.g., receptionist, secretary, docket clerk etc.), this lawyer is still working within the law firm paradigm and cannot truly be considered a micro-firm lawyer. But if the lawyer handles her own administrative matters or outsources them to independent contractors on an as-needed basis, she fits the profile of the emerging micro-firm legal service model.”

tom.jpg

A great example of a microfirm is entertainment law guru Thomas Crowell (picture at left).  Thomas used to work in the New York Big Law world, but now runs an extremely efficient firm himself, bringing in like-minded colleagues for larger matters and charging his clients reasonable rates with excellent service.

Despite how attractive this approach may be, at many of the biggest clients microfirms have trouble getting in the door.  From my perspective, the conundrum here is that the most lucrative, big kahuna company clients are uncomfortable hiring a microfirm because they lack the Park Avenue address and name recognition accoutrements.  So they’re trapped between two competing desires, Big Law prestige and microfirm savings.

Additionally, clients on the legal cost warpath miss a huge opportunity to cut their bills even further, because they rarely think about their internal model used to interact with outside counsel.   As we pointed out recently, clients seem to want outside counsel to cut fees, but to not make any changes to their own behavior that drives fees up. Every IP attorney that has worked on invention disclosures knows just how painful it can be and how many meetings it can take to tease out the necessary information. And clients love creating last minute fire drills at the time of docket deadlines, too.  This behavior increases the bill, and needs to change if the goal is to lower cost.

So which lover will you pick, Big Law clients?  Big Law, or the microfirm?  To prestige, or not to prestige!

If you enjoy this content, add me at twitter.com/JasonAnderman, thank you.

 

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