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Tell us about your firm.

Ari Kaplan Advisors is a company that helps individuals, students and organizations stand out in today’s stagnant economy through live presentations, ghost writing, coaching and consulting.  I primarily speak to the legal community, including lawyers, law students and companies that advise attorneys, such as legal technology and litigation management firms.

How did you end up starting your company?

I practiced law for nearly 9 years and published over one hundred articles during that period.  I felt that a writing career spoke to me passionately.  I started out as a freelance writer, and on one project I helped a client write a corporate white paper.  I enjoyed it so much that I realized that there might be a business in helping clients produce content.

What kind of impact do you make for a client?

My goal is to help the client understand how to establish and strengthen relationships, and how to identify what unique characteristic about themselves and their work will help them do so.  We all send some type of message with our work, and my focus is to help people and organizations send out their most genuine and sincere message.

Given the radical changes in publishing due to the Internet, what should people bear in mind?

These changes provide great opportunities for people, particularly if you follow a defined plan of action.  When you develop a clear idea and pitch it to a wide variety of publishers (though not simultaneously), both print and on-line, then you greatly increase your chances of getting published.  There is a home for almost every piece of written work.

Additionally, people need to think about the impact of their writing, and I recommend they use it to connect with their community.  By making your work a collaborative effort, you can share the recognition, which is a powerful way of creating opportunity.  If you are a legal professional, you probably would write an article for a legal audience.  For instance, you might opine on a new ruling or regulation.  I suggest that you interview someone else and quote that person in your article, so you spotlight that person’s knowledge along with your own expertise.  This creates a tangible means of relationship building that is tremendously valuable.

I’d like people to know that there are a number of free, easy to do steps they can take in a down market, particularly because people are looking to reach out to each other.  To do so, I’d recommend people go to my web site and sign up to receive my free report entitled “Five Ways to Find Opportunity in a Faltering Economy.”

Tell us a little bit about yourself.

I’m originally from Sheepshead Bay, Brooklyn.  I really enjoy writing.  I enjoy the creation of a story out of any topic.  By creating a story you more effectively capture the attention of an audience.  I’m even working on a children’s book with my son right now and we entertain ourselves with the amusing characters we create.  I’m also a swimmer and I play guitar.

Thank you for speaking with us, Ari.

If you enjoy this content, add me at twitter.com/JasonAnderman, thank you.